In this day and age, social media presence is essential for almost all types of business. This includes your coaching business. With more than four billion social media users this year, there’s no debate that running campaigns on several platforms is important for business.
2026 updateThe latest numbers
Filipinos spend about 1 hour 31 minutes a day on Facebook, 1 hour 30 minutes on TikTok and 1 hour 18 minutes on YouTube. Facebook reaches 94.9% of internet users aged 16 and over, and it sends 84% of all social referral traffic to websites (DataReportal, Digital 2026: The Philippines). Wherever your audience is, short-form video and Facebook are where the attention is.
Another challenge is to choose which social media platforms brands should be active on. In this article, we’ll enumerate which social media accounts business coaches should have.
LinkedIn is probably the number one option for business coaches. This is mostly because of the platform’s nature. Most users active on LinkedIn are professionals and entrepreneurs. And there’s a great chance that these people are looking for ways to learn new skills or to drive growth for their businesses.
This is a good chance to showcase your knowledge through posts. You can share productivity tips, inspirational quotes, blogs, and more. Building your LinkedIn community can help you attract professionals to join your network, which can lead to them inquiring and eventually subscribing to your services.
Business coaches can share images and short videos using Instagram to get the attention of their target audience. The platform places value on the number of individuals commenting over the account’s number of followers. This is good to publish valuable content and encourage engagement with followers.
Looking to create a buzz in your network? Facebook is a good platform to do this since it’s currently ranked as the top social media app.
Users can also publish various kinds of content on this platform such as images, articles, video clips, and more. One trick business leaders can do on Facebook is to join groups related to their niche. This will help create engagement and traffic for your coaching business.
While Instagram and Facebook are more visual platforms, Twitter is great for sharing life hacks, tips, quotes, articles, etc. This is a good way to give value to your target audience. Don’t forget to include relevant hashtags to make it easier for users to find your tweets and account.
YouTube
YouTube is a good platform for business coaches to boost their content marketing efforts. Share clips of interviews, tutorials, and other industry-related videos. Make sure to pair each video with a catchy title, an interesting thumbnail, and high-ranking relevant keywords to establish a connection with your audience.
It’s a no-brainer that social media marketing is important for business coaches to attract their target audience. This is a good way for coaches to engage, share ideas, and also get feedback from the people who follow them. Need help establishing a strong social media presence? Get in touch with Twin Rams.
Want this done for your brand? Talk to the Twin Rams team.